Why Green Design?
What is Green Design?
Green today has become synonymous with saving the very earth we live on. It is an acknowledged fact that if we do not take control of the greedy people who will only ever think of now and not the future longevity, we will lose it all.
There is no profit in not thinking green.
Long term we are all affected when mining companies leave us with acid water and kilometres of abandoned mines and strip mines, devastating the local area and affecting millions.
The short term financial gains will be wiped out by the reality of no planet to give life.
How does this affect your web site?
Simple, by hosting your web sites on servers that use green technology and in some cases are completely powered by solar energy, we are doing our bit to keep the ball we live on, alive. By hosting with us you are doing a small part of your duty to help this home we all share, earth. We use the lowest power in the way we design web pages ensuring that the amount of energy it takes to download our web pages means they load in under 8second on a dial up connection and in under 4seconds on a high speed connection. The longer it takes to load means it takes more power, more power = less green. Less green = less profit for you and Google is now taking this into account.
Google will penalise you for having power hungry web sites that load too slowly.
Not too surprising when you consider how much it costs Google to download and index those pages when they are running server farms that are bigger than some suburbs.
So you need to check on a regular basis if your web site is loading as fast as it can. I do, does your web developer?
Why Sticking Your Head In the Sand is Only for Ostriches
The old saying about being an Ostrich, goes something like, “he is like an Ostrich with his head in the sand”. In short its a perfect description of denialism. No doubt it works for some people but for most it is costly.
When building your online presence you have to take an active interest, for just like in yesteryear and days of yore when having a store was totally physical and you and your staff had to be there and be on time and in person, so it is in the virtual reality that is this online world. Some of my best clients have this down perfectly and will answer their emails within two hours and keep their blogs updated at least once a month.
Why remind people? Because if you don’t we all end up with more Bernie Madoff’s and Northern Rock situations. the answer is not to go completely backwards but to account for the greed that caused this in the first place with the don’t ask don’t tell as long as we are all making money policies. In the world of the web, we are all interconnected and just because we can doesn’t mean we shouldn’t or should.
Rule number one, is it greedy? No then look into it further, will it benefit our clients?
Yes? Then do it.
Simple, easy and effective.
Call me on +27843351636 to make your web site Simple easy and effective way of keeping your clients happy. informed and in the know today.
Old Web Links
Old Web Links — How Important Are They?
If you are a web site owner and have ever wondered if removing links is ok, the short answer is no, it’s not a great idea. The reasons for this are multiple and I am going to give you the most important reason why you should always try to keep the links consistent.
Think of it like this
You have a network of friends,family and associates.
Web Site Essentials
Essential Items For Your Web Site
“The Online Publishers’ Associations (OPA) recently released their Internet usage statistics for the last quarter of 2009, and according to the OPA the number of total unique browsers during this period increased by 52%.
The total unique browsers across all OPA registered websites in the last quarter of 2009 was 14.9 million, up from 9.8 million a year ago. For local only browsers the growth was equally impressive, with a 53% increase – from 4.9 million in Q4 2008 to 7.5 million in Q4 2009.” - http://mybroadband.co.za/news/Internet/11427.html
Why You Need To Sit Up & Take Notice
The jump has taken place because of a relative drop in prices — South African consumers are taking up the challenge and using the web more and more as it costs less and less.
This was true for the rest of the world where cheap and often free internet is available.
It has been reported that the Cape Town City Council is going to use their METROnet infrastructure to provide free wifi access points all over The City and CBD as well as within the metropole of Cape Town.
When this happens the users using the net will sky-rocket and the profile of the average user will change from A/B split to a far wider audience. This has cost implications and benefits for every single Business and user in South Africa.
That Cape Town is again leading the field when it comes to ICT connections ( the City of CT has already set up free nodes within the City itself but these are limited to office hours between 9-4pm) is fantastic so lets hope the lead continues.
The bottom line is that the essential items for your web site are accessibility, findability and search engine friendly design. Over 90% of the 5 or 6 million users are accessing the net through a mobile phone. Only 1.7 — 2.2 million are fixed line Broadband users.
Get your web site assessed now, contact me on “assessed at Incrediblesoftwaresolutions.com”